WINDOW DRESSER

window dresser: translation

window dressing ˈwindow ˌdressing noun [uncountable]

1. when people try to give the public a favourable idea about something, sometimes hiding the true situation:

• Stock prices benefited from window dressing by some money managers anxious to present good reports to clients.

2. the art of arranging goods in a shop window so that they look attractive to customers

— window dresser noun [countable] :

• Window dressers have created strong demand for the stock.

* * *

window dressing UK US noun [U]

► COMMERCE the art of displaying goods in a store window to attract customers: »The designers are skilled in everything from stitching to window dressing.

► FINANCE, STOCK MARKET in the management of investors’ portfolios (= collections of shares), the activity, towards the end of a financial period, of selling shares that have fallen and buying ones that have risen so the portfolio looks better than it really is: »Portfolio managers continued to buy popular stocks as part of their end-of-quarter window dressing.

► the act of making something look more attractive than it really is, especially when you are hiding negative facts or details: »The insurance industry's voluntary code of practice has been criticized as mere window dressing rather than serious self-regulation.

window dresser noun [C]

► »Window dressers must think of the best way to attract the target audience.

Смотреть больше слов в «Financial and business terms»

WINDOW DRESSING →← WINDOW CONTRACT

WINDOW DRESSER

Смотреть что такое WINDOW DRESSER в других словарях:

WINDOW DRESSER

WINDOW DRESSER

WINDOW DRESSER

WINDOW DRESSER

WINDOW DRESSER

WINDOW DRESSER

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